The challenge
The MM x MOTU collaboration event at Laya in Hollywood needed live, personalized embroidery for 35 guests within a single evening. Two distinct imprint options were required — a single-location logo and a guest name paired with an icon — each on customer-supplied caps and crewnecks. The full run had to be completed inside a five-hour block that included setup and teardown.
The activation
Merch Troop deployed a two-person crew with two embroidery machines to Laya on North Cahuenga Boulevard. As guests arrived at 7:30 PM, production ran continuously through the 10 PM close. Caps received a one-color logo embroidered at a single location; crewnecks were personalized with each guest's name alongside an icon. All 70 pieces were stitched on customer-supplied blanks, keeping the finished merchandise consistent with the MM x MOTU collab's own aesthetic.
The result
All 35 caps and 35 crewnecks were completed live during the event window. Every guest left Laya with a personalized, embroidered piece tied directly to the MM x MOTU collaboration.