The challenge
Microsoft needed live, on-site customization for a back-to-school event at their Redmond campus. Sixty client-provided navy hats and canvas bags required patch application during a two-hour activation window. Load-in had to happen hours before guests arrived, with a hard out the same evening.
The activation
A two-person crew arrived at Microsoft Building 20 at 1:00 PM, staging heat press equipment ahead of the 3:45 PM guest start. Patches were applied live to client-provided navy hats and canvas bags throughout the event. Both item types ran through the same setup without a separate queue or slowdown. Teardown wrapped by 8:00 PM — full load-in to load-out in a single afternoon.
The result
All 60 pieces were finished on-site during the two-hour activation. Guests left with decorated items produced in real time, on Microsoft's own campus.