The challenge
A conference in Chicago at the end of March 2026 booked a live patch customization booth, where guests customize their own piece on the spot. The space was a 10-by-20 booth. The stock was 600 custom patches plus a supply of canvas totes, and two Merch Troop staff were booked to work it over two conference days, March 30 and 31.
The activation
The booth ran live patch customization from 8:30 a.m. to 4 p.m. each day, seven and a half live hours, with the 600 custom patches and the canvas totes as its stock. Two staff worked the booth through both days, with setup and teardown on either side.
The result
The numbers describe a full-size patch bar: a 10-by-20 footprint, two staff, 600 custom patches in stock and two full conference days, from 8:30 in the morning into the afternoon.