The challenge
A two-day event in Huntington Beach, Monday and Tuesday, September 8 and 9, 2025, set up in a parking lot near the beach. The live window was noon to 6 p.m. both days. The shirt was a ringer tee, and each one was going to carry two things a guest picked for themselves.
The activation
Every ringer tee came to the event with its back already printed, the same for everyone. At the event, guests chose a front design on site, and the crew added a custom name and number to the back. Two staff ran two print stations, with setup and teardown around the six live hours each day.
The result
The shirt was built in two stages. The part everyone shared was printed ahead, and the two parts each guest chose, the front and the name and number, were done at the event. Two days, twelve live hours, one parking lot by the beach.