The challenge
An exhibitor at a two-day show at Mandalay Bay, September 22 and 23, 2026, booked personalized keychains for its booth. The show days were long, 8.5 hours each, and every keychain needed two things: the company's logo and the guest's own name.
The activation
Merch Troop sourced the keychains, vegan ones as the order specified, and laser-engraved the company logo on one side before the show in a permanent tone-on-tone finish. At the booth, two lasers added each guest's name or initials to the other side during the show. The booth went up on Monday the 21st. Show hours were 9 a.m. to 5:30 p.m. on the 22nd and 8:30 a.m. to 5 p.m. on the 23rd, with move-out right after the close. Two staff ran it.
The result
One side done ahead, one side done live. The logo is identical on every piece, so it was engraved before anyone arrived. The name is the one part that changes from guest to guest, so that's the part the lasers handled at the booth.