The challenge
A client's footprint at Dodger Stadium on Saturday, September 19, 2026 booked a live hat patch bar for the afternoon, 3 to 7 p.m. By the client's own figures from the year before, about 2,000 guests pass through that footprint. The client brought the hats. Merch Troop brought the patches, the presses and the crew.
The activation
Merch Troop supplied custom patches in two kinds, woven and sublimated, both 3 inches wide: two different finishes at the same size. A three-person crew applied them on site with two machines, one hat press and one heat press. The crew arrived at 1 p.m., two hours ahead of the window, to set up.
The result
A four-hour window, a crowd the client counts in the thousands, and three people on two presses. The patches were custom, woven and sublimated, so the live work at the stadium was placing each one and pressing it onto a hat, one at a time, for four hours.